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Back to newsCounties Manukau and Radix Nutrition Announce Official Protein Partnership
Counties Manukau Rugby, is pleased to announce a new partnership with Radix Nutrition, a leading provider of nutrition products designed to enhance health and performance.
Counties Manukau players will incorporate Radix Nutrition’s next-generation protein powders into their training regimes. Radix protein is proven to have a significantly higher absorption rate than any other protein in the market – meaning that less powder delivers more power.
“I am confident we now have a partner that can provide supplement support to our strength and conditioning programme and allow us to move every player's athletic ability to the next level,’” says Jed Knox, Head Strength and Conditioning Coach of Counties Manukau Rugby Football Union.
“The products are locally made using New Zealand milk products and independently tested through HASTA and certified as banned substance free. This provides reassurance that we are providing players with the best and safest protein supplement available anywhere in the world. We are excited about introducing Radix Nutrition products into our environment and our wider Counties Manukau Rugby Community.”
Radix Nutrition is equally enthusiastic about the partnership. “We’re excited to team up with Counties Manukau Rugby,” says Mike Rudling, founder and CEO of Radix Nutrition. “The physical and mental demands of rugby have evolved considerably, which means nutrition now plays a more crucial role than ever before. Our protein powders will help players perform at their best.”
Radix Nutrition’s Protein Powders, Whey Protein DIAAS Complex 1.61 and Plant Protein DIAAS Complex 1.30 are designed according to the latest scientific standard for protein quality. The range also includes a variety of smoothie recovery products.
The partnership extends beyond the top-tier teams to supporting clubs and members through an affiliate and referral scheme.
About Radix Nutrition
Radix Nutrition, founded in 2013, is a New Zealand nutrition company at the forefront of maximizing human performance through health. Radix Nutrition is used by top athletes and anyone looking for a simple way to improve their nutrition. Their commitment to innovation, science-backed research, ingredient quality and transparency has placed them at the forefront of their field.
