New logo brings synergy to Counties Manukau Referees Association and Union

New logo brings synergy to Counties Manukau Referees Association and Union

Counties Manukau Rugby Referees Association have released a brand new logo that the organisation will use from this point on.

The new logo features the CMRFU crest with the word “referees” underneath in the same font as used on the Steelers and Heat logos.

It obviously creates some synergy and is something that has been discussed for the past couple of years within the association.

“It excites me to show the strong relationship and unity the referees have with the union,” CMRFU Referee Manager Brandon Roberts said.

It's about the game and the community, and less about us and them.

“This idea stemmed from a comment around what the current referees’ logo means, and apart from scales being level-headed and fair, no one really knows the meaning behind it. The old logo remains part of who we are and we will incorporate the logo in some of our off field gear, which we feel is still important, however the new logo shows connectedness with our brand and who we are in our community.”

Senior referee and Chairman of the CMRRA Nigel Bradley is a fan of the move to the new logo.

“Great idea to align the referee logo with the union logo,” said the long-standing Bradley.

“It is more easily recognised by the public but also shows the referees are closer to the union and working together.”