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Counties Manukau Rugby Football Union are excited to continue their ongoing partnership with Te Whatu Ora for the upcoming Bunnings NPC and Farah Palmer Cup 2023 seasons. Together, they will promote key messages of upholding our wellbeing and reducing alcohol harm in our community.

“Counties is proud to stand alongside Te Whatu Ora for another year. We fully support Amohia te Waiora – We’re stronger without alcohol harm.” Says Andrew Philips, Head of Commercial at Counties Manukau Rugby.

“Both men’s and women’s rugby are going through a culture change in Aotearoa, with sports side-stepping alcohol branding in favour of sponsors that send a healthy message. We hope to continue sharing positive messages that help support our community.”

Wellbeing is a key aspect for both the PIC Steelers and Counties Energy Heat players and whānau. With players able to help deliver health messages to our wider community as sporting role models.

Amohia te Waiora – We’re stronger without alcohol is a call that can be owned and championed by communities, whānau, and people who are unified by the need to change the place of alcohol in our society. It is about breaking the cycle of alcohol harm in New Zealand by providing information, advice, research, and resources to support ourselves, whānau, and communities.

The kaupapa of Amohia te Waiora – We’re stronger without alcohol is to enable a direction in alcohol harm minimisation that is culturally responsive, community owned, and strengths based. This is a contribution to a healthier and more equitable Aotearoa.

Amohia te Waiora means to ‘uphold wellness’. We want to raise awareness about the impact of alcohol across all communities and the support of Counties Manukau Rugby is a great fit for getting the message across. Working with the PIC Steelers and Counties Energy Heat ensures we can start to help shift social norms towards low-risk alcohol consumption and reduced alcohol harm.